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About MIU |
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What is the A/E BC Marketing Intelligence Unit?
This Marketing Intelligence Unit has been developed to meet the needs of the Architects & Engineers Consulting sector in Jordan and the surrounding region. It is a unique service in the region and we hope that your company will take advantage of. The Unit provides products and services that are demanded by the industry through timely and reliable market information. This portal is fully accessed with a yearly subscription, and through this interactive website and library of information, your company has access to:
- Local and international tenders
- Local and foreign market opportunities
- Markets trends and specialized reports
- Information on competitors’ activities
- List of potential customers/ partners
- Market access requirements (laws, regulations) and market entry issues
- Up-to-date industry news
- Country economic, politic, social, technological indicators and trade statistics
- Customized market research reports
- Market studies and market briefs
- Subscription to publications, feeds
- Market news service –newsletters with up-to-date industry and market news
- Briefing notes, factsheets (on economic, policy/legal issues, industry news, trends, etc)
- Business guides (practice advice on specific issues relevant to businesses in the sector).
- Information sessions and market seminars
About the A/E BC Marketing Intelligence Unit
Mission: “to improve the Jordanian Architecture and Engineering Consulting services sector’s access to relevant, timely and reliable market intelligence significantly, to enable them to make informed business decisions, thereby improving their international competitiveness and contributing to the financial sustainability of the A/E Business Council”
Objectives: to significantly improve the Jordanian Architects & Engineering Consulting sector's access to relevant, timely, and reliable market intelligence, in which to enable the businesses to be globally competitive, export driven, financially sustainable, and to work within the scope of international best practices.
How it works: The Council has dedicated staff where their job to continuously develop, analyze, and report on the market trends and exporting/importing regulations. They write reports and conduct trainings on the new trends in the industry and provide expert knowledge of the different markets in the region. The MIU provides the following services:
- Collects and shares of information about the situation and potential of services export possibilities at regional and international level
- Strengthens the knowledge based and skills needed for operating in the services markets and raising the awareness of the different market possibilities
- Offers input for policy formulation at the state and local levels through information and enhanced knowledge
- Establishes strong regional and international networks with key partners in target markets to support the timely and efficient access to or exchange of market information and business networking.
Why do you need market intelligence?
In today’s ever increasing competitive business environment, the use of market information plays a key-role in opening new, sustainable export markets. The information gathered to make the strategic decisions for your company comes from the trends, characteristics and opportunities in regional and international markets, competitor's activities, market access and entry regulations, potential partners, product/ services ideas, prices etc.
This market information enhances your company's market intelligence in a way that helps focus your company to make better strategic moves in new markets, and to constantly analyze and be prepared to lead, and at times react to, the trends in the industry. The information helps your company reflect and refine its understanding and relationship to the external environment.
This marketing intelligence portal helps your company bypass the current sector challenges for gathering information that include: a lack of dedicated staff with the necessary skills to locate and analyze data relevant to your business needs, the availability of systems to store and process the data and the resources need to pay for it, and the time consumption needed to access market/trade information providers individually and compile information from different sources.
Benefits of the subscription
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Membership Benefits |
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Benefits |
Full Unit Member |
Community Unit Member |
A/E BC Member |
Non Member |
| Industry News |
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| A/E BC Membership Directory |
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| Business Guides |
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| Market Information Fact Sheets |
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| Market Briefs |
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| Country Profiles |
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| Tailored Market Research |
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| Exporting Procedures |
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| Advocacy |
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| Business Training & Development |
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| Networking Events |
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| Trade Exhibitions |
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| Consultation |
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| Information Services |
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| Marketing Promotions |
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| International Institutions and contacts |
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- Reduce your company overhead
- Focus your marketing and sales efforts
- Strengthen business priorities
- Build competitive intelligence
- Identify new opportunities
- Minimize investment risk
- Better market selection and positioning for your company
- Gain more efficient and cost effective information
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| Documents |
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